CPG · Brand-side
The CPG intelligence layer that speaks analyst, sales, exec, and category — fluently.
Same Acme Corp dataset. Four lenses. Each persona gets a workspace, home, and output written for how they think.
Persona-first
Maya hunts evidence, Tasha tracks incrementality, Marcus reads the room, Priya owns the retailer story.
Acme Corp demo
$812M fictional cereal company. Two live scenarios: Louisiana share decline and ProteinPeak Q2 launch read.
Built on real CPG shape
Sixteen parquet tables of NielsenIQ-, Numerator-, and Bazaarvoice-shaped data, queried in-browser.
Retail · Owned-brand
The retail intelligence layer that speaks merchant, product, planner, price — at SKU.
Macy's owned brands, one lens that drills to style × color × size — fusing reviews, returns, and Amazon into a next-run product action.
Persona-first
Arina runs the owned-brand product loop — fit skew, defect themes, dupe threats. Opens on Review Insights.
Macy's owned-brand demo
I.N.C., Charter Club, On 34th, Alfani, Style & Co. Scored down to color × size, ranked by return-cost at risk.
Built on real review shape
Bazaarvoice fit/size signal + cross-retailer deltas vs Amazon. Click any SKU to see the product and its reviews.